Newsweek reached out to representatives of Rome's and Riyadh's candidacy for the World Expo 2030 for comment.īusan's bid has focused on three main themes, which Cho explained as being the response to climate change, technological innovation and development for humanity and, finally, sharing and caring for the community. As Biden Sets Sights on Asia, New South Korea Leader Awaits with Open Arms.Biden Hopes to 'Work Together' with Xi on North Korea Amid U.S.-China Feud.South Korea's New Leader Seeks EU-Style Unification With Kim Jong Un.Two other candidates, Odesa, Ukraine, and Moscow, Russia, are at war with one another, resulting in the former being disqualified and the latter voluntarily withdrawing its candidacy. The remaining rivals are Rome, Italy, a leading tourist destination country that held the 2015 World Expo in Milan, and Riyadh, Saudi Arabia, an influential contender that already appears to have won dozens of backers in the midst of a national branding campaign aligning with Crown Prince Mohammed bin Salman's Vision 2030. In seeking to take the 2030 spot when the winner is announced late next year, Busan has faced a formidable array of competitors. The last World Expo was held in Dubai in 2021, delayed one year due to the COVID-19 pandemic, and the next will be held in Osaka, Japan, in 2025. The World Expo is considered a mega-event, comparable to the Olympic Games and the World Cup, making the candidate process extremely competitive. South Korea has previously hosted two Specialized Expos in the cities of Daejon and Yeosu in 19, respectively, but has never held a World Expo. Such events are today divided into World Expos, which are held every five years, and Specialized Expos, which are held in between. Since then, cities around the world have held expositions inviting international guests, with the process first becoming formalized in 1928 under the Paris-based Bureau International des Expositions (BIE), now comprised of 170 member states and whose president happens to be Korean diplomat Choi Jai-chul. The first official World Expo was held six decades later in London. The World Expo, sometimes known as the "World's Fair," has its roots in the 1791 exposition held in Bohemia-era Prague. The city is one of three remaining candidates seeking to hold the World Expo 2030. This unique experience, Cho said, also offered a "unique appeal to both the least-developed countries as well as developing countries, so we can serve as a bridge and we can share our experiences."Ī landscape view of the southeastern South Korean port city of Busan. "You can see Korea's history of growth throughout Busan, so it presents itself as an ideal city of Korea's modern history." "Busan embraces the unique history of Korea," he added. "We were once one of the poorest countries and became the 10th-most-advanced country ," Busan Director-General of Tourism and MICE Cho You-jang told Newsweek. Now, riding on the crest of a "K-Wave" that has seen Korean music, film and television take root across the globe like never before, Busan is in the throes of further transformation as it looks to host the World Expo in 2030. What was once a safe haven has since flourished into South Korea's second-most-populated city after the capital Seoul, and the port that once shipped in vital wartime supplies now counts itself as one of the busiest in the world for international commerce, coming in at seventh-busiest in terms of overall container traffic and second when it comes to transshipment. The North Korean offensive that began in 1950 rolled through nearly all of South Korea, sparing only its southeasternmost stretch, where Busan is located. Seventy years ago, the small port city of Busan served as a refuge for at millions of Koreans fleeing war on a newly divided peninsula.
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